We were inspired by that idea of overcoming community apathy, and it led us to focus our new brand around the phrase: community-led development. We believe that the people have always led and invested in their own development.
We believe in the African philosophies of Ubuntu and Ujamaa. We believe in the power and magic that comes when connecting brave community activists with brave investors. When society faces the worst of crises and challenges, people coming together and holding hands gives strength.